72
VIBRANT ECONOMY
Improved Transportation Access
Focused Development
Attraction and Retention of
Businesses
Flexibility with Market Conditions
Marketing of Assets
FACILITATE MARKETING OF THE COUNTY AND ITS ASSETS
Montgomery County has incredible resources and assets that make it a prime location for businesses, residents, visitors, and
institutions. To make more people and organizations aware of these tremendous assets,
the county will ...
■■ Percent of hotel rooms
occupied
■■ Increased tourism spending
in the county
■■ Additional employees in
tourism-related businesses
Measuring success
Cultural Tourism
Shopping Tourism
Recreational Tourism
… partner with theValley ForgeTourism and Convention Board,
Visit Philadelphia, and tourist sites to attract visitors and increase
county-wide tourism
The county’s official tourism promotional agency will use its iconic and nationally
reccognized “Valley Forge” identity to distinguish itself and use the county’s great
history to welcome visitors from all over and to drive business into county hotels,
attractions, retail shops, restaurants, and more. The agency will have a local
campaign and pride building outreach effort, “MakeitMontco,” to inspire locals to
become tourists in their own backyards. This promotional campaign will market
the county’s many wide-open spaces, unique places, adventurous activities, and
historic attractions.
Signage and wayfinding systems will also be used to help visitors get to their
destinations.
